![]() Purpose: This case suggests the development of financial reporting of Apple Inc. We believe that we need to own and control the primary technologies behind the products that we ![]() We believe in the simple not the complex. We are constantly focusing on innovating. has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad" 1.2 Apple vision-"We believe that we are on the face of the earth to make great products and that's not changing. leads the digital music revolution with its iPods and iTunes online store. ![]() designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Sales of the brand have risen fast from 170 Billion dollars 2013 to 229 Billion dollars in 2017. Another is its unique technological capability. ![]() is already known for a great marketing strategy and it is also a source of competitive advantage for the brand. ![]() And due to its excellent product and differentiation, it is close to the heart of many techie enthusiasts Apple Inc. has given us many delights over the years including the MacBook, the IPod, IPhone, IPad, Iwatch, ITunes and others. has time and time again presented products which were ground breaking and which revolutionized the market. It is not a surprise to many because Apple Inc. is the largest brand in the technology industry in terms of its revenue generated as well as its brand ranking. ![]()
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