![]() In business modelling terms we use something called the Boston Consulting Group Matrix and this offers us the chance to place our products individually into one of four categories – Cash Cows, Stars, Question Marks, and Dogs! Needless to say you don’t try and sell the last two, though in the UK a dog isn’t necessarily a bad thing – maybe Americans are different to the animal loving Brits! ![]() Therefore leaving out the products that cause additional and sometimes unquantifiable costs out of your initial international sales offering makes sense. The reality is that you have to prioritise which offerings you’re going to sell because not all of your products are going to succeed overseas in the way they may do at home.įor example if you, have a product or service that needs additional support after the sale has been made, this is going to become more costly if you are having to travel to support that sale – this wouldn’t just add the cost of the travel but also the cost of your time out of the office. However, there is a very good argument to look at what’s already selling well and sell those first. ![]() When starting to sell internationally it is very tempting to simply translate your entire website and go for it with your all of your offerings. ![]()
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